Before the pandemic, events were mainly organized as live events, and virtual experiences were limited. Virtual events became popular when organizers pivoted to virtual to avoid cancellation or postponement of their events due to COVID. With time, “virtual” became the new normal, and organizers reached more people across the globe using virtual event platforms.
However, as we gradually return to normalcy, the gains of the virtual experiences cannot be thrown away, which is why organizers are now talking about the need for hybrid event platforms to create and drive hybrid experiences.
This article explores why a reliable platform is required to successfully execute a hybrid event strategy. It also highlights some features, pros, and cons of the top five hybrid event platforms available. This will help you to make an informed decision when choosing a provider to work with amid hundreds of platforms that have sprung up in the past year.
What is a hybrid event?
A hybrid event is an event, conference, or meeting where learning, interaction, networking, commerce, and fun, are experienced by live and virtual audiences in an organic event environment. It is important to note that streaming a live event to an online audience does not make the event hybrid. The hybrid is in creating engaging and immersive…
